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Book Reviews
Books (printed and audible)
Wonderful book for conducting customer discovery! "Talk to Me" by Dean Nelson
Title : Talk to Me: How to Ask Better Questions, Get Better Answers, and Interview Anyone Like a Pro Author : Dean Nelson Reviewer :...
richsesek
Oct 10
Altering your consciousness to improve performance? Maybe. "Stealing Fire" by Kotler and Wheal
Title : Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work Author...
richsesek
Oct 10
Focus on your purpose! "Start with Why" by Simon Sinek
Title : Start with Why: How Great Leaders Inspire Everyone to Take Action Author : Simon Sinek Reviewer : Richard Sesek (educator,...
richsesek
Oct 10
Don't wait, jump in and get started! "Poke the Box" by Seth Godin
Title : Poke the Box Author : Seth Godin Reviewer : Richard Sesek (educator, wantrepreneur) Amazon Affiliate Link (I get a small...
richsesek
Oct 9
Good book! Innovation requires both crazy ideas and strategic management. "Loonshots" by Bahcal
Title : Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries Author : Safi Bahcal Reviewer...
richsesek
Oct 9
Great communication begins with connection, not perfection. "As We Speak" by Meyers and Nix
Title : Becoming Fluent: How Cognitive Science Can Help Adults Learn a Foreign Language Authors : Richard Roberts and Roger Kreuz ...
richsesek
Oct 9
Perfect for engineers, designers, marketers, and educators! "Alchemy" by Rory Sutherland
Title : Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Author : Rory Sutherland Reviewer :...
richsesek
Oct 9
Great book! Inspiring history of innovation at Bell Labs. "The Idea Factory" by Jon Gertner
Title : The Idea Factory: Bell Labs and the Great Age of American Innovation Author : Jon Gertner Reviewer : Richard Sesek ...
richsesek
Oct 8
Straightforward classic on usability by a pioneer in the field! "The Design of Everyday Things" by Donald Norman
Title : The Design of Everyday Things Author : Donald Norman Reviewer : Richard Sesek (educator, wantrepreneur) Amazon Affiliate Link ...
richsesek
Oct 8
Are you stupid? "The Basic Laws of Human Stupidity" by Carlo M. Cipolla
Title : The Basic Laws of Human Stupidity Author : Carlo M. Cipolla Reviewer : Richard Sesek (educator, wantrepreneur) Amazon ...
richsesek
Oct 8
Great book for those interested in human factors and usability of systems. "Set Phasers on Stun" by Steven Casey
Title : Set Phasers on Stun: And Other True Tales of Design, Technology, and Human Error Author : Steven Casey Reviewer : Richard Sesek ...
richsesek
Oct 8
Great book! I highly recommend this book for entrepreneurs and creatives. "Range" by David Epstein
Title : “Range: Why Generalists Triumph in a Specialized World” Author : David Epstein Reviewer : Richard Sesek (educator,...
richsesek
Oct 8
A classic work on low-wage American workers that is unfortunately still relevant. "Nickel and Dimed"
Title : Nickel and Dimed: On (Not) Getting by in America Author : Barbara Ehrenreich Reviewer : Richard Sesek (educator,...
richsesek
Oct 8
From traveling salesman to fast food titan. "Grinding it Out" by Ray Kroc
Title : Grinding It Out: The Making of McDonald’s Author : Ray Kroc Reviewer : Richard Sesek (educator, wantrepreneur) Amazon...
richsesek
Oct 8
A little research and scientific inquiry can go a long way. "Factfulness" by Rosling (the 'bubble graph guy')
Title : Factfulness: Ten Reasons We’re Wrong About the World – and Why Things are Better Than You Think Authors : Hans Rosling, Anna...
richsesek
Oct 8
Respect must be earned, but everyone deserves to be treated with Dignity. "Dignity" by Donna Hicks
Title : Dignity: Its Essential Role in Resolving Conflict Author : Donna Hicks, Ph.D. Reviewer : Richard Sesek (educator,...
richsesek
Oct 7
The ability to discern credible information from misleading data is crucial. "Calling Bullshit" by Bergstrom and West
Title : Calling Bullshit: The Art of Skepticism in a Data-Driven World Author : Carl T. Bergstrom and Jevin D. West Reviewer : Richard...
richsesek
Oct 7
Don't compete in crowded markets, create new ones. "Blue Ocean Strategy" by Kim and Mauborgne
Title : Blue Ocean Strategy: how to create uncontested market spaces and make the competition irrelevant Author : W. Chan Kim and Renee...
richsesek
Oct 7
Many suggestions for learning that extend beyond language acquisition. "Becoming Fluent" by Roberts and Kreuz
Title : Becoming Fluent: How Cognitive Science Can Help Adults Learn a Foreign Language Authors : Richard Roberts and Roger Kreuz ...
richsesek
Oct 7
Great for those interested in information theory, but NOT for a general or lay audience. "Introduction to Information Theory" by John R. Pierce
Title : An Introduction to Information Theory: Symbols, Signals, and Noise Author : John R. Pierce Reviewer : Richard Sesek (educator, wantrepreneur) Amazon Affiliate Link (I get a small commission at no cost to you) Topic/Intent of book : As the title suggests, this book introduces the basis for information theory (aka communication theory) which is the foundation for psychologists/human factors professionals and telecommunication engineers. I selected this book
richsesek
Oct 7
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